Strategic Marketing Decisions- Additional Resources
  • Central location telephone interviewing facility with 75 CATI interviewing stations
  • National network of interviewers for conducting personal interviews, intercept interviews, and product placements
  • Executive Associates -- a corps of senior research interviewers for conducting in-depth telephone and personal interviews with consumers and business decision makers (such as retail buyers and merchandise managers)
  • Experienced recruiters for local or "long distance" recruiting of focus groups in areas (such as rural areas) where traditional focus group facilities are not available.