Consulting Staff
Strategic Marketing Decisions lead consultant Al Hutfles has over 20 years of strategic and marketing research consulting experience with U.S. and international corporations.
In addition, this is supported by a group of highly trained and experienced marketing research professionals with a wide range of expertise. This expertise includes conjoint analysis, statistical analysis, qualitative research and much more.
Our professional staff enables Strategic Marketing Decisions to conduct quality, timely and highly actionable marketing research for our clients.
Contact us today to have Strategic Marketing Decisions develop a marketing research solution to address your organization's unique needs.
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Strategic Marketing Decisions Consulting Staff
Alfred F. Hutfles , Founder and President of Strategic Marketing Decisions Inc., is the lead consultant and principal client interface on all projects.
John P. Staples, Ph.D. specializes in projects for the computer and software industries. Dr. Staples is an expert in the application of conjoint analysis and other statistical analysis methods.
Alain Recaborde , formerly the Director of Marketing Research for Dun and Bradstreet Software, is our specialist in international research, with extensive experience in computer software and other “high tech” products and services.
Raymond Hutfles, M.S., a research psychologist specializes in in-depth interviewing of consumers, young people, and business decision-makers.
Sandra McFarland , Office Manager, supervises our support services in computer graphics and accounting.
Christina Majors is our computer graphics specialist.
In addition, Strategic Marketing Decisions has affiliate arrangements with firms specializing in computer-assisted telephone interviews, on-site personal interviews, computer tabulation and internet surveys.
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